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Jute Items

We are here to help you know about a material called “Jute”, which is second in being widely used after cotton. Jute is a natural fiber...

The Charakkam



Hand knotted Craft


Prettify Beauty – The Charakkam Way



Medieval era or Current era, women always wish to look class apart. Jewellery is considered to be one of the pivotal articles to embellish beauty. India has various art form from various states and the origin could be from 6th century as well.


We bring you the hand knotted jewellery or Charakkam as it is called by the artisans from Sultanpur, UP, who have migrated to Mumbai for earning their livelihoods. The said art was revived by Ms. Rosalind Pereira, the founder of “Maya”- couture of “Mayabazzar”. She gave the artists platform to revive their skills and support them with designing; product development; marketing of products. Developing & making a mark in the hand crafted industry requires innovative designs useful for everyone keeping in mind the different occasions it could be worn for.


Articles used to design the jewellery are beads; silk or cotton yarns; charak. Ideal for working women; traditional / western wear and are readily available at affordable prices.


To buy the hand knotted jewellery (necklace; earrings; bracelets) visit the following link: