Face Behind “The Artkarte”
Mrs. Tushita Roy, who belongs
to the place of “Aryans– The Pataliputra” now called “Patna”, is a qualified
post graduate in sales & marketing from - PGCSM from IIM Indore &
PGDM from Kirloskar Institute. She has a rich experience of 12 years in
marketing the branded products in the market. However her heart was never into
the mundane job and was always interested in creativity being an art lover,
which she has inherited from her family.
STARTUP SAGA
Post marriage she has to change
her base to Chennai but continued working. Soon she became the homemaker and
thereafter mother of cute twin daughters, that time around she has to leave her
job. Like most of the Indian ladies she got busy with her family and
dedicatedly taking care of her kids. But somewhere in her mind a thought was
evolving to start her own work pertaining to arts wherein she can operate it
from her home and can help unrecognized artists find path to display their work
in a smooth way and finding an identity for themselves. Another way of
contributing socially & economically. One day she had a get together
at her place, then while dining with her family & friends she expressed her
desire to start her own venture. She got much appreciation and support for the
idea which led to the inception of her online store “La Artesania LLP”. Under
the flagship of La Artesania LLP” “Artkarte” was launched on 13th Mar’13. Since
the time of initiation there has been no looking back for the “Artkarte” team.
“Artkarte” as the name itself
is self-explanatory, is a platform for artists with different fortes to
showcase their work not only in India but across the globe, and earn their
livelihoods as well. Most importantly the work is purely handcrafted. The store
believes in the empowerment of genders – artists from remote village of states
like Bihar; Manipur; Kerala; UP; Orissa and many more. Under one umbrella you
get a prospect of various beautiful arts of India, which
many of us are not even aware of OR have not heard of.
To start with the arty work
available at the online store:
- MADHUBANI ART: - Madhubani Painting is also termed as Mithila Painting, and is adept in the interior regions of Bihar called Mithila and the adjoining parts of Terai in Nepal. Best thing about this art is that painting can be done by fingers; twigs; brushes; nib-pens; matchsticks using permanent dyes & pigments. It is characterized by geometrical patterns. Baseline of the depiction is based on different god; occasions & festivals such as Lord Krishna and his gopiya’s; Lord Ganapati in different forms; Holi: Durga Puja; Kali Puja; Upanayanam. Products that are available in Madhubani painting are Sarees; Portraits; Stoles; Duppatta; Cushion covers; salwar-suits; Bed covers/sheets.
- BLACK LONPI POTTERY – is crafted by hand using the black stone from the interiors of Manipur. Longpi derives its name from the village named Longpi in Manipur. The origins of the technique of making Longpi Pottery are attributed to Goddess Panthobi. The inhabitants of Ukhrul district of Manipur region credit the Goddess as the mother of artifact-making that includes pottery making. It represents a process towards our creation is what they believe. That is why Longpi Pottery is necessarily used in performing rituals on festive occasions like childbirth and marriage. Specially designed for specific purposes, Longpi Pottery is used both for cooking and storing foodstuff.
- KANTHA WORK: is an indigenous craft of West Bengal done by the rural women. It’s the specialty of Bolpur – Santiniketan. At Artkarte the products of Kantha embroidery is available in the form of Sarees; Salwar suits.
To conclude with product list
at Artkarte, they even have chikankari products from Lucknow;
Kerala Mural
hand painted Sarees from Kerala, Wheat Straw Painting from UP.
Recognition: It has been covered
in the Lifestyle portal of Chennai, and has also received
invitation from the renowned E- Commerce players such as Snapdeal &
Flipkart to showcase their products at their sites. Even got invitations from
the groups who organizes big time exhibitions across the country.
Mission: To bridge the gap
between the people and numerous artisans, who are uniquely price to be praised.
They also aim to exhibit the art & culture of the forgotten India to the
people staying in metropolitan and making it easily available for them.
Products that one buys from Artkarte is unique in its own way and also to
support the artisans get a better price for their work. They even plan to collaborate
with more artists for creation of bulk products to generate employment and the
artists are self-sustainable.
Vision: To donate a part of
our profit for the development of these artisans, and also to collaborate with
NGO’s so that they can adopt these artisans and help them transform in a more
innovative way.
Artkarte Team is reachable at following: www.artkarte.com ; www.facebook.com/artkarte Email: info@artkarte.com;
+91 8754497921
Pen Whizz