Prakrat

PRAKRUT

Winter has started and so has the dryness of skin. I was looking for something which is not cosmetically designed and is developed with pure essence of nature, when I came across Prakrta’s virgin coconut oil and as  have a zest to use things which are made naturally I ordered the oil. On receiving the product I liked the packing and on using it I fell in love with ‘Prakrta’ and increased the curiosity in me to find about the birth of such an amazing product line.

‘Prakrta’ is derived from the Sanskrit word ‘Prakrut’, meaning nature. It had been founded by two beautiful sisters Ms. Rupam Singh & Ms. Anupam Singh. Rupam left her flourishing career for the most responsible profile in the world ‘Motherhood’ where Anupam worked for 10 years as a brand manager for start-ups till both the sister joined hands to open their own brand.

Inception of Prakrta: Five years back Rupam’s five month old daughter was diagnosed with Pediatric Eczema. Baby’s cheeks used to turn dark red and would itch so much that scratch it leaving cheeks bleed. Five different dermatologists were consulted and all of them prescribed steroidal creams to control the Eczema but there was no solution provided to stop it from erupting. Being a mother, Rupam was worried about her daughter’s well-being which kept search alive and one fine day she came across a dermatologists who suggested her to stop applying the prescribed cream regularly it could be harmful for the child. And as it was difficult to find out the reason the allergy asked to stop using any soap as all of them contains harmful chemicals and advised to go ‘Grandma’s’ way for making baby’s skin healthy by using unrefined coconut oil and for bathing use neem leaves. That’s when Rupam started off on researching about the natural essentials to cure eczema. And then sourced that extra virgin coconut oil (extracted from coconut milk and not dried copra) from Kerala and Anupam helped her sourced cocoa butter and aloevera. Rupam started making home-made cocoa butter cream, and in three months result was unbelievable the allergy got controlled and baby’s skin became better. On seeing the results friends & neighbors expressed their desire to buy the cream from us and that’s when Prakrta was born.  

Prakrta team have framed few principles and believes to follow the same firmly:

1.100%natural

We want to promote only 99-100% natural skin care. When we say 100% natural then our products will not feel sophisticated like commercial products, but they will do a better job minus the chemicals (our hair conditioners are the only product that is 91% natural, because of the fact that conditioners require certain chemicals to be stable and effective)

2.Skin friendly products only

 Our products cater to sensitive skin  (minimal or no fragrance) . No artificial fragrance and minimal use of essential oils because both natural and artificial fragrance is not good for sensitive face skin ( example our Serum of youth face serum may not smell great, but it has some truly exotic oils that are great for the skin. )

3.Purity matters to us  - more than 60% of our raw material is edible grade purity

4. 100% of the oils we use are extra virgin/ virgin or cold pressed oils that have high levels of anti-oxidants and provide maximum benefit

5. Social impact - we source more than 35% of our raw material from self help groups that promote rural employment for women. We plan to increase that to more than 60%.

6. Eco friendly  - Of course our product is 100% eco friendly but more importantly more than 50% of our packaging is glass packaging to avoid the burden of plastic in the environment (although it will be much cheaper and easier for us to use plastic!!!)

7. Finally ....all products are first tried on ourselves, friends and family (NO animal testing at all :-)

 Reach Prakrta @http://www.prakrta.in/

Pen Whizz