Christmas
season fills our home with warmth and happiness. This year “RELAXO FOUNDATION”
(a CSR arm of the Relaxo Footwears Ltd.) in collaboration with NGO “NAVJYOTI FOUNDATION” planned to become SANTA for 268 underprivileged children of Bawana Slums, Rohini, New
Delhi. Giving them 365 blank pages to write the most beautiful chapters of
their lives and making them believe that “Dreams do come true”.
WISH BOOK
Chapter1
Page
1 of 365 pages, kids wrote their wishes.
Chapter2
Page
2 of 365 pages, team exhibited the wishes.
Chapter3
Page
3 of 365 pages, employees’ volunteered to
fulfill the wishes.
Chapter4
Page
4 of 365 pages, kids were invited at Relaxo office to celebrate Christmas.
Chapter5
Page
5 of 365 pages, kids expressed their happiness.
Chapter6
Page
6 of 365 pages, kids pledge to dream about life and making every moment
memorable!
How it started?
CSR(Corporate
Social Responsibility) team thought of creating special moments with a different concept for kids. They designed a
program to create magic in children’s lives by fulfilling their individual
wishes. All the kids were asked to share their desires, and team to put up it
all for employees’ to participate and fulfill them.
Team
designed the activity props:
a)
Wish Post Card –
Designed to capture the details of Child and Volunteer both.
b) Wish Tree – To
exhibit all the wishes.
Wish
tree was put up at the entrance of the office flashing all the wish post cards.
Employees’ selected the cards and fill in their details accordingly. All the
gifts were purchased by employees’ themselves which added the flavor of love n
blessings, making the event with a different approach in the course of various
activities heard or done on the occasion of Christmas for underprivileged
children .
Collection
resulted in vibrant colors with differently packed with messages for the kids.
Response
An
overwhelming response was received from employees’ making the event a huge success.
Pen Whizz
Pen Whizz